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Motorola Invests in VirtualLogix FAQ

Motorola Investment



What does this investment mean to VirtualLogix?

Motorola is joining Cisco, Intel and Texas Instruments as strategic industry investors in VirtualLogix. This is a continuing endorsement of VirtualLogix virtualization technology by industry leaders representing the semiconductor, networking and mobile markets.

VirtualLogix is working with leading industry companies to create an opportunity for leading companies to share in the creation of value through the benefits of a virtualization technology as a “community of interest”, and then in addition, as competing companies to adapt and adopt virtualization technology by way of individual virtualization road maps that are aligned to the benefit of each strategic partner’s particular application and competitive needs.

 

VirtualLogix and its partners are therefore accelerating and consolidating the creation of market ready and continuous performing virtualization technology standards and enabled products for the embedded industry.

 

Why have an industry partner program?

VirtualLogix realizes the strategic impact and power that virtualization enables in semi conductor and OEM product development and is open to providing the necessary partnerships when ever practical that can provide the amount of assurance and security of involvement in advancement of the company’s market focus and in that manner its partners and customers. As a result, strategic partners, and their customers gain from the use of VirtualLogix technology.

 

Is VirtualLogix open to other partners?

Yes, strategic partner programs that work to advance technology and commerce are important to VirtualLogix. The company is open to discuss these programs and specific needs for individual partner benefit, the benefit of the industry as a whole, and its customers.

 

What does the program mean to the connected electronics industry?

The program is a tremendous step forward in providing a focus and therefore an emerging standard for technology development, road map alignment and able to leverage a community of interest sharing, and additionally provides the secure ability for each partner to differentiate.

 

Real time virtualization addresses the specific needs of the connected embedded systems market, (mobile, communications and Internet device markets). The program advances the competitiveness of each partner and thereby the increased value of their products for happier users.

 

What is the market focus of VirtualLogix?

High performance, real time virtualization software for the embedded systems, communications and mobile handset OEM market, providing a new design freedom for the OEM product designer to seamlessly integrate multiple applications (regardless of OS) with single or multi core processor architectures creating efficient and secure designs, resulting in timely, effective and high integrity leading OEM products.

 

What does real time virtualization mean to the OEM Industry?

Real time virtualization is a new design paradigm that brings fundamental changes in the software architecture of OEMs products by unlocking the ties between HW and SW.

 

Using virtualization provides OEM and semi-conductor designers independence between HW and SW platform developments and opens up the freedom of choice of HW design and SW applications. It also frees up the related eco-systems to accelerate innovation and respond to new market opportunities such as support of innovative Internet services in mobile devices or the rapid adoption of multi core in networks.

Virtualization will positively impact OEM products and their Users. A virtualized product will provide a more affordable cost of design with increased capability for multiple services, availability and efficiency in comparison to traditional design methods.

This means more competitive end user products with the ability for the OEM to effectively scale to meet market demand.

 

What are some of the design benefits of virtualization?

By allowing to run multiple operating systems and their applications on the same piece of hardware, virtualization decouples SW development, testing and validation from any particular component of a hardware platform. It allows the re-use of complete SW stacks from one device to another device that can be easily integrated with newly developed software from another operating system environment.

 

One example is the software that controls the modem interfacing the device with the communication network (e.g., 3G, WCDMA, WiFi, WiMAX, LTE). In a traditional device, this SW is integrated with the operating system supporting the User Interface and applications, and it needs to be re-developed, tested and validated if the operating system changes from one device to another one (eg Symbian, Windows or Linux). Virtualization allows the re-use of the same modem control software within its native operating system and have it co-exist with another operating system supporting the User Interface and

application software. The same applies to other hardware related management software (called peripheral device drivers) that now do not need to be developed multiple times to multiple operating systems anymore. The economic benefits that result from such development savings are tremendous, as well as in the time it will take to make a new innovative hardware feature usable by application software (e.g., new camera, display or audio hardware).

 

Another area where virtualization opens up new opportunities is the ability to bring new services, together with their most appropriate underlying operating system, into devices that were not originally designed to support such services. One example is new Internet services developed on a Linux operating system that can be run into a low cost proprietary SW-based mobile phone. Other examples are security related services or handset management software that can be developed, provisioned and operated by service providers independently of the native device software.

 

The end result is that virtualization allows semi and OEM companies to build new devices (and undertake quicker device design turns) benefiting from HW innovations faster and more economically (to chipset and peripheral vendors and OEMs). It also opens up devices to support new service opportunities that will increase OEM and service providers ARPU, as well as customer demands and satisfaction.

 

Why VirtualLogix?

VirtualLogix continues to demonstrate leadership in its virtualization software (VLX) products through customer acceptance, industry awards and statements of recognition, proof of concepts and benchmarks and pro-active consortium attendance. VLX has demonstrated its effectiveness by way of (but not limited to) announced integration and OEM production into products such as the NXP 7210 Linux feature phone platform and Purple Labs “Purple Magic” reference phone design, as well as media gateway communications products from companies such as Acatel/Lucent. VLX has been evaluated by major chipset and OEM manufacturers as providing performance and security levels compatible with the tight constraints of the mobile device and communications industry, and is supported by way of aligned Road Maps in particular focused on the needs for the use of multicore and secure architectures.

 

VirtualLogix was formed in 2002 and has gathered a team with 10’s of years of experience in the mobile and communications industry. Its technology and products have been designed for the needs of this industry and are now mature enough to become mainstream, as demonstrated by VirtualLogix wide range of customers in Europe, US, and Japan, Korea, and China.

 

In addition, VirtualLogix is committed to support and lead industry standards in the mobile industry, in particular the trusted computing requirements of OMTP (Open Mobile Terminal Platform), as well as SCOPE and SAF for the communications industry.